While drawing on the articles I have read and the research materials I have gathered, I feel that the best way to position this paper is to describe what exactly Second Life is and how it is being utilized by both residents and companies and then make a recommendation to companies as to how best utilize this new and quickly growing technology and medium. One of the most helpful articles I have uncovered has been Keeler’s article entitled, “Out of This World.” He claims that, “the companies that benefit will be those that are visionary enough to see the real potential in the virtual.” I feel that this is a great theme to incorporate throughout my entire paper. The following is a concise outline of my paper.
Second Life: Simply A Game?
A. Introduction: Another emerging technology and innovation sparks
B. What is Second Life:
a. Blurred lines between virtual world and actual life
b. Representation of self through Avatar
c. Practices within Second Life
d. Currency
C. Real world Business enters the Virtual Marketplace
a. Business adapts to new technology and uses it to leverage business
b. Corporate presence booms
c. Examples of business entry, success and failure
i. Entertainment industry creates buzz
d. Business entry troubles Second Life participants
D. Marketing within Second Life
a. Who is the target audience?
i. Actual user or avatar?
E. Creating Customer Experiences
a. Tailored experiences for each individual
b. What does Second Life give to residents to keep them coming back?
F. Recommendation: Looking Forward
a. Parallels to the internet boom
b. How should companies respond?
c. Lack of physical constraints
G. Conclusion
Saturday, April 21, 2007
Paper Update: Part II
Sunday, April 15, 2007
www.FlyLite.com
Innovative. Creative. Original. Inventive. Inspired.
All of these words are accurate descriptions of a most innovative and unique service found at www.flylite.com. Fly Lite, “the world’s only wardrobe manager for frequent travelers,” serves a distinct and significant customer need. Fly Lite’s services allow a customer to get from one destination to another without carrying heavy and burdensome luggage. After utilizing the online database tracking system, a customer’s belongings will all be place in their hotel room upon arrival.
This service is targeted directly at the frequent traveler who has an income that would allow for this pricey service. This customer also highly values time savings, high levels of customer service, and convenience. Fly Lite’s competitors are the traditional means of baggage transportation including shipping services like FedEx, UPS and DHL. Other competitors include private airlines and individual assistants to transport and carry luggage. Fly Lite is extremely differentiated as it serves its customers with innovation and extreme insights to come up with a comprehensive travel solution.
According to lecture over creativity and innovation, creativity is an idea that is both “useful” and “novel” versus “appropriate” and “original.” I believe that Fly Lite closely fits this model for innovation. As an extremely useful service, Fly Lite caters to customer needs as travelers are able to board a plane for a vacation or business trip without the difficulty and inconvenience of carrying large luggage or baggage. Furthermore, Fly Lite’s service is one-of-a-kind, therefore satisfying the novelty component of innovation.
Additionally, the lecture examined that there are two key principles that are the framework for innovation. First, ideas are simply new combinations of existing elements and second, new combinations are enabled through understanding relationships. I feel that Fly Lite has succeeded in the combination of existing elements of a travel and hospitality service to aid its customers in all of their travel needs. Thus, utilizing an online database system and shipping service, combined with excellent service, has resulted in an innovative solution to traveling without luggage. The article Innovation Begins with the Eye, demonstrates that, “once you start observing carefully, all insights start creeping up.” Through a thorough understanding and analysis of these relationships and the process and challenges of travel, Fly Lite has an all encompassing travel answer.
All of these words are accurate descriptions of a most innovative and unique service found at www.flylite.com. Fly Lite, “the world’s only wardrobe manager for frequent travelers,” serves a distinct and significant customer need. Fly Lite’s services allow a customer to get from one destination to another without carrying heavy and burdensome luggage. After utilizing the online database tracking system, a customer’s belongings will all be place in their hotel room upon arrival.
This service is targeted directly at the frequent traveler who has an income that would allow for this pricey service. This customer also highly values time savings, high levels of customer service, and convenience. Fly Lite’s competitors are the traditional means of baggage transportation including shipping services like FedEx, UPS and DHL. Other competitors include private airlines and individual assistants to transport and carry luggage. Fly Lite is extremely differentiated as it serves its customers with innovation and extreme insights to come up with a comprehensive travel solution.
According to lecture over creativity and innovation, creativity is an idea that is both “useful” and “novel” versus “appropriate” and “original.” I believe that Fly Lite closely fits this model for innovation. As an extremely useful service, Fly Lite caters to customer needs as travelers are able to board a plane for a vacation or business trip without the difficulty and inconvenience of carrying large luggage or baggage. Furthermore, Fly Lite’s service is one-of-a-kind, therefore satisfying the novelty component of innovation.
Additionally, the lecture examined that there are two key principles that are the framework for innovation. First, ideas are simply new combinations of existing elements and second, new combinations are enabled through understanding relationships. I feel that Fly Lite has succeeded in the combination of existing elements of a travel and hospitality service to aid its customers in all of their travel needs. Thus, utilizing an online database system and shipping service, combined with excellent service, has resulted in an innovative solution to traveling without luggage. The article Innovation Begins with the Eye, demonstrates that, “once you start observing carefully, all insights start creeping up.” Through a thorough understanding and analysis of these relationships and the process and challenges of travel, Fly Lite has an all encompassing travel answer.
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